![]() The video concludes by urging viewers to join its publicity campaign by putting up posters and helping out in their communities. President Barack Obama is shown authorizing the deployment of 100 Special Forces military advisers to provide "information, advice, and assistance to partner nation forces" of Central African countries to "remove Joseph Kony from the battlefield". Near the end of the film, a 2011 announcement from U.S. The video also has clips of Jason Russell's young son reacting to the information about Kony. ![]() The film advocates the restoration of social order and curtailing compelled and coerced youth military service. In response, director and founder of Invisible Children, Jason Russell, promises Jacob that he will help "stop Kony". One of the main people feature in the film is a young Ugandan named Jacob Avaye, whose brother was killed by the LRA. The film contains rich sound design and 3D animations of pictures mapped over an earth globe, as well as of a crowd of people from bird's-eye view. The first scene after introduction shows the birth of Jason Russell's son Gavin. And this connection is changing the way the world works.”. Humanity's greatest desire is to belong and connect, and now, we see each other. Then, a view of the sun shining at the earth is shown, and Jason Russell speaks the phrase “Right now, there are more people on Facebook than there were on the planet 200 years ago. Nothing is more powerful than an idea is now.” on the screen. It is introduced with the song "02 Ghosts I" by Nine Inch Nails, and the text “Nothing is more powerful than an idea whose time has come. It describes Kony's actions with his rebel militia group Lord's Resistance Army (LRA), including forced recruitment of child soldiers, and the regions (northern Uganda, the Democratic Republic of the Congo, and South Sudan) in which they have been active. The film documents the Invisible Children's plans and efforts to capture Joseph Kony. On April 5, 2012, Invisible Children released a follow-up video, titled Kony 2012: Part II – Beyond Famous, which failed to repeat the success of the original. The film also called for an April 20 worldwide canvassing campaign, called "Cover the Night". The campaign resulted in a resolution by the United States Senate and contributed to the decision to send troops by the African Union. It was included among the top international events of 2012 by PBS and called the most viral video ever by TIME in 2013. A poll suggested that more than half of young adult Americans heard about Kony 2012 in the days following the video's release. The intense exposure of the video caused the Kony 2012 website to crash shortly after it began gaining widespread popularity. At the time, the video was the most liked on the whole of YouTube, and is the first video ever to reach 1 million likes. Īs of April 5, 2023, the film had received over 103 million views and 1.3 million likes on the video-sharing website YouTube, and over 18.7 million views and over 21.8 thousand likes on Vimeo, with other views on a central Kony 2012 website operated by Invisible Children. The film was released on March 5, 2012, and spread virally, and the campaign was initially supported by various celebrities. ![]() The film's purpose was to make Ugandan cult leader, war criminal, and ICC fugitive Joseph Kony globally known so as to have him arrested by the end of 2012. Kony 2012 is a 2012 American short documentary film produced by Invisible Children, Inc. ![]()
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